Yogen Früz QSR Environmental Design
Jump delivers frozen yogurt with a smile with Yogen Früz environmental redesign
The frozen yogurt category had recently seen a resurgence in the U.S. with the success of two key competitors who had established a new modern standard for the category. Although Yogen Früz held a leading position in Canada for many years, they knew that if they hoped to compete south of the border they would need to revamp their retail assets and brand image.
The previous retail spaces utilized a predominantly black facing with a dated cyan, magenta and yellow logo, and commodity driven product photography with little appetite appeal. Jump was retained to redesign the face of the company beginning with the logo and then extending it to the retail space. The mandate across all consumer touchpoints was to develop a more premium brand image that would convey the healthy attributes of their superior product line. In the environment, a clean, minimal space was required; one that would communicate the light and fresh characteristics of the Yogen Früz brand.
The result was an inspiring retail environment that uses a light palette of finishes to evoke a feeling of healthiness. Glass tile and glossy panels complement the white Corian countertops, while soft pink LED accent lighting and pale blue graphics bring the space to life. The striking contrast of the colourful product photography on the menu boards with the bright whites of the interior creates great appetite appeal. This is further enhanced by the prominent display of fresh fruit toppings at the front counter. This premium brand personality was extended across all touchpoints, delivering a distinct and unified message to the consumer.
The new identity of Yogen Früz has been well-received across Canada and the U.S. since opening the first store in May of 2007. This sophisticated, elegant design has given them the opportunity to create an immediate impact and achieve a leadership position in the U.S. market. Our work on the Yogen Früz menu board design has resulted in a Silver Frankie Award in 2009 in the Point of Purchase category from the Canadian Franchise Association.
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