Extreme Pita Signage Environmental Design
Jump Wraps Health and Lifestyle Into Extreme Pita Signage Program
Extreme Pita is a Canadian based quick serve restaurant chain that specializes in creating unique pita-based sandwiches filled with delicious and healthy ingredients.
Extreme Pita looked to capitalize on North America’s increasingly health conscious market. As they began expansion into the U.S. the store design had a clean, contemporary look, however the corresponding menu board and signage program was dated, visually heavy, and lacked appetite appeal. The predominantly dark blue and red signage did not reflect the healthy lifestyle that Extreme Pita wanted to communicate.
Extreme Pita approached Jump Branding & Design Inc. to quickly resolve their signage issue and form a cohesive synergy between their retail design and the in-store graphics. With cost being a key concern, Jump was able to manipulate existing product photography to remove the heavy backgrounds and develop a fresh and enticing presentation of the product. When used in context with modern, light fonts the result was a much healthier-looking and a vastly improved presentation. Jump then went on to address exterior signage, promotional signage, store wall murals, packaging, and POP material, transforming each element to fit this new, lighter brand image.
The changes were well received by consumers and Extreme Pita has since rolled out this signage program to stores in Canada and the U.S. More stores are scheduled for development in 2009.
Visit Extreme Pita online.
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