Facebook announces a new page structure for global brands

23, Oct. 2012

Global brands, who have multiple locations in different countries, have struggled for some time now with what to do on Facebook. They have been spending hefty budgets creating different pages for different locations and managing them. On Oct 17, 2012 Facebook announced on their blog a new structure for global pages, which promises to provide the best localized experiences for a brand’s customers by directing them to the best version of the brand’s page based on the country that they are in.

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