There was a change in Twitter’s policy last Saturday, June 20, 2012 (official statement), regarding the way tweets from 3rd party sites and services are displayed. For those who are active on LinkedIn and like to use either the #in or #li tags to feature your twitter posts as a linkedIn update, this option is no longer available. The Twitter account that you connected LinkedIn with however will still display on your profile.
So what is the alternative? You can simply manually add the update yourself. This gives you the most flexibility to customize the update. If you don’t have a lot of time and would like to automate the posting process, you can either create the post/update on LinkedIn and then check-box the “post on Twitter” box or you should look into using Tweekdeck or Hootsuite services. They are both excellent tools to manage your Twitter, LinkedIn, Facebook and other social media channels. You will only need to create 1 post, check the box of which channel you want the post to be on and with 1 click the tool will do the rest for you.
For more information about how to use TweekDeck or Hootsuit, stay tuned for tutorials in the next couple of weeks. I’ll post detailed reviews for each tool, outlining their features and how to use them most effectively.