If you happen to be doing some shopping in Dubai this holiday season, be sure to head to the Dubai Mall to check out the new Taco Bell. Today’s grand opening marks the first Taco Bell franchise in Dubai, and consumer reception has been fantastic. Since opening this morning queues have been consistently more than 10 deep, and consumer feedback has been fantastic. This “soft opening” has generated a great deal of buzz for the franchise, in spite of the fact that less than 20% of the mall is open.
Jump worked with Yum Restaurants International to develop menu boards for this new flagship franchise. Click here to see more of our environmental design work.