Cerveceria Bucanero Web Design
After designing packaging and marketing materials for Bucanero Max, Jump was retained to design and develop the Cerveceria Bucanero website. In order to cater to local Cuban consumers as well as vacationers looking for information on Cuban beers when back home, the site needed to be developed in both English and Spanish. As well, to promote responsible drinking, the site features an age calculator that requires a visitor to be 19 years of age to visit the site.
The site design promotes the hospitality and lifestyle that is synonymous with Cuba. It embodies old world Cuba as well as a fresh contemporary Cuba that resonates with a younger demographic. Each of the brands that CBSA brews and distributes is featured on the site, and on each of their respective pages large format bottle photography positions the beer up front, promoting brand recognition.
The Cerveceria Bucanero website was launched in January 2007.