Hannam Fertility Clinic Web Design
Having already established a relationship with Hannam Fertility Clinic through the development of their corporate identity, we were approached to design the user interface for the new website as well. That led to our retention to not only design the site, but develop it as well, along with Dr. Hannam’s fertility blog site. The new clinic site was to provide information regarding the fertility process to those seeking help, and needed to instill confidence in the clinic as the right place for hopeful parents to get the help they needed.
Our understanding of the Hannam Fertility Centre brand and their services enabled us to design a site that connects with their patients and builds a sense of comfort and trust in their clinic. Featuring photography of their beautiful clinic, the site communicates an understanding and sympathy for fertility patients while empowering them to make informed choices. Utilizing customer testimonials reinforces the success rates of Dr. Hannam’s clinics, and bolsters confidence in their ability. Providing the latest news, including links to Dr. Hannam’s media appearances, and the link to his blog positions Dr. Hannam and his clinic as a trailblazer in the fertility field,and capable of putting the most recent medical advancements to work for his clients.