Yogen Fruz Web Design
As part of the Yogen Früz rebrand program, Jump designed the Yogen Früz website to engage their core consumer base and elevate consumer perception of the new brand. In addition, it was important for the site to communicate information about their product offering, indicate store locations, and solicit requests from potential franchisees, all of which needed to be manageable by the team at Yogen Früz.
Using an open source content management system as the platform, Jump developed the site to accommodate both form and function. Controlling the layout with CSS, we developed captivating animation sequences for the homepage, as well as each of the product pages on the site. We integrated third-party social networking applications in order to extend the reach of the Yogen Früz online presence, as well as integrating a newsletter sign up, store locator, and franchisee request form.
Post-launch we have continued to work with the team from Yogen Früz to improve the site, adding multi-site functionality for their international franchisees, seasonal animations, product promotions, gift card program launch and promotion, and improved site performance by transitioning to Jump web hosting.
The Yogen Früz site has been recognized by the Canadian Franchise Association with a 2009 Gold Frankie Award in the internet category (view our post here). Traffic has almost tripled since the new site was launched.
Visit Yogen Früz online.