Maybe it’s time to start paying attention to what it is.
Your brand is not your name, nor is it your logo, icon, or that fancy sticker on the side of your truck. It is everything your market knows, or believe they know, about your company and the products you sell. It does not differentiate between fact and emotion, it is simply the perception of your offering that exists in the minds of the people who buy (or choose not to buy) what you’re selling.
With that in mind, it’s our job to create, or sometimes recreate, that perception, in a way that ultimately causes more people to buy more of what you have to offer. That kind of deliverable comes in many shapes and sizes, but understanding your current brand perceptions is the first step to developing a strategy that can produce tangible results for your organization.
Logo & Visual Identity Elements