Yogen Fruz
As part of the Yogen Fruz rebrand program, Jump designed the Yogen Fruz website to engage their core consumer base and elevate consumer perception of the new brand. In addition, it was important for the site to communicate information about their product offering, indicate store locations, and solicit requests from potential franchisees, all of which needed to be manageable by the team at Yogen Fruz.
Using an open source content management system as the platform, Jump developed the site to accomodate both form and function. Controlling the layout with CSS, we developed captivating animation sequences for the homepage, as well as each of the product pages on the site. We integrated third-party social networking applications in order to extend the reach of the Yogen Fruz online presence, and integrated newsletter signup, store locator, and franchisee request form.
Post-launch we have continued to work with the team from Yogen Fruz to improve the site, adding multi-site functionality for their international franchisees, seasonal animations, product promotions, gift card program launch and promotion, and improved site performance by transitioning to Jump web hosting.
The Yogen Fruz site has been recognized by the Canadian Franchise Association with a 2009 Gold Frankie award in the internet category (view our post here). Traffic has almost tripled since the new site was launched.
Fancying more froyo? Check out the Yogen Fruz Packaging, Corporate Identity, or Environmental Design case studies.
