D-Drops Packaging Design
Vitamin D Supplement Gets a Healthy Dose of Sunshine from Jump Design
The health benefits of Vitamin D are well-documented and Vitamin D pills have long been a popular dietary supplement. So when D-Drops developed the ‘sunshine vitamin’ in easy-to-use droplets, a format no other competitor was doing, they were well positioned for success. With no taste or odour, the drops are ideally suited for newborns and infants who are unable to swallow pills and the elderly who are interested in a format that can be easily added to food.
D-Drops partnered with Jump to develop a brand and package for their product that would have broad appeal but specifically resonate with mothers. The brand and packaging needed to reflect the quality of the product and provide consumers assurance that this was a credible product.
Jump first developed the logo to feature an illustrative graphic of a sun in conjunction with a friendly and approachable wordmark. The corresponding packaging utilizes bright and sunny colour palette that has excellent shelf blocking ability. The bottle label and outer carton design were successfully rolled out to their two SKU’s – Baby D-Drops and Vegan D-Drops. In addition, Jump developed a stationery package and brochure for D-Drops.
The products were an instant success gaining listings with key retailers in both Canada and the U.S. (testimonial) Jump continues to support D-Drops in all their marketing and design initiatives.
Looking for more bottle design? Check out the Bucanero Max beer packaging design, the Maleta Winery beverage packaging design, or the Katadyn Klean hand sanitizer packaging.
