Sobeys Packaging Design
Jump Goes Green with Organics Line of Private Label Packaging
Sobeys came to Jump looking for a design agency that could handle a high volume of artwork development yet still bring a fresh range of creative ideas to the table. They had begun the creation of their Organics private label packaging program and needed help in finalizing the look and feel of the system and then testing and applying it to an extensive roll-out program. Over 200 SKU’s were required in just a 3 month period.
In order to enhance the organic nature of the products, Jump integrated photography with natural settings that you would find in the home. By utilizing minimal propping as well as colour and texture that reinforced the natural attributes of the Organics line, Jump was able to establish a standard that could then be rolled out to the multiple SKU’s. It was an intensive process of booking photographers and food stylists and ensuring props and product were provided in advance of each shoot. Our objective was to create a unique setting that made each shot distinctive while maintaining consistency in design and strategy - the mark of a good private label packaging program. Accommodating the differences in printing processes, number of colours and substrates made the exercise even more challenging.
After proving our ability to manage details and provide creative design solutions under tight timelines, Jump was given the opportunity to work on Sobeys existing Compliments and Sensations private label packaging lines. The Sensations line was particularly interesting because its premium nature commanded exceptional photography that showcased the quality of its many imported products. With the help of Jump, Sobeys successfully converted its core product lines to this vastly improved packaging presentation that continues to be featured in market today. Jump was recognized for our exceptional work on the Sobeys Organics program when we were awarded top honours out of 200 entries at the 2006 Private Label Buyers Packaging Design Awards.
Want to read more about the PL Buyers Award for the Organics Program?
Going green with envy? Check out some other eco-friendly work we've done for fivelimes and The Green Living Series.
