Budweiser 4 is a full-flavoured light beer variant from the ‘King of Beers’ designed to compete with other leading light beers, specifically in the Quebec market. Anheuser-Busch InBev came to us looking to develop branding and packaging for a new line extension for one of the most storied and successful brands in its portfolio.
Developing a new brand within the Budweiser family is both an honour and a task that must be handled with the utmost care and attention to detail. The design objectives given to us were to develop a brand that would look and feel like a more contemporary version of the Budweiser parent brand. The design needed to be clean and simple to help represent the functional benefit of the product and it needed to drive home ‘light’ and ‘refreshing’ with its visual cues. In addition to this, the design needed to adhere to the key visual principles of Budweiser that make it such a distinctive and iconic brand
The final design featured a refreshing silver background on both the bottle and case design, with subtle pin-striping and the carefully crafted Budweiser detail adding to the premium presentation. The niche brand launched in the Quebec market in the spring of 2010.