snacking with a secret.

Pod Squad was created to solve a challenge familiar to every parent: finding a snack that kids genuinely enjoy and parents can feel good about packing in a lunchbox.

Made with beans and packed with nutrients, fibre, and protein, Pod Squad Mini Waffle Crisps offer a healthier alternative to traditional snack foods. The challenge was communicating those benefits without making the product feel overly functional or "healthy", a common barrier for both kids and parents.



Our goal was to create a brand world that felt playful, approachable, and full of personality while quietly celebrating the goodness hidden inside.

From energetic and bold to soft and whimsical, we explored a wide range of creative territories before identifying the visual approach that best balanced kid appeal with parent confidence. This process allowed us to test how the brand could communicate nutrition, flavour, fun, and trust in a highly competitive snack category.

By leading with flavour, character, and personality rather than nutrition claims, Pod Squad transforms a bean-based snack into something kids are excited to discover. The result is a memorable brand that makes healthy snacking feel less like a compromise and more like an adventure.

From the playful Pod Squad characters to the vibrant flavour-led packaging architecture, every element works together to create a brand that is approachable, family-focused, and packed with feel-good energy.