bringing the wild to life
When we were brought in to refresh the look and feel of one of Niagara’s favourite family destinations, it opened up a creative playground. From the logo and park map to food truck wraps, event branding, digital advertising and website—we had the chance to reimagine the entire experience.
Identity, Digital, Signage
We kept the spirit of the original logo but gave it a fresh spin—redesigning the type and reimagining the character illustrations to capture a bold, energetic sense of family adventure.
From a custom hand-lettered wordmark that adds personality and warmth, to a cast of hand-drawn animal characters full of charm and expression, every detail was crafted to bring Safari Niagara’s playful spirit to life. The goal was to create a visual identity that felt inviting, adventurous, and distinctly one-of-a-kind.
To celebrate Safari Niagara’s 20th anniversary, we were honoured to design a special commemorative logo marking two decades of wild adventures and unforgettable family memories.
It was more than just a milestone—it was a tribute to the vision that started it all. As a quiet nod to the park’s founder, who had passed away, we worked a hidden signature into the design—his name subtly woven into the artwork. It was our way of honouring his legacy and the lasting impact he’s had on the park, the family, and every guest who walks through the gates.
Designing the food trucks at Safari Niagara gave us the perfect opportunity to go all out with bold, playful creativity.
We wanted the trucks to feel just as fun and playful as the park itself, so we brought the animal characters to life with vibrant, expressive illustrations and paired them with lively, custom typography. Each truck became an extension of the Safari Niagara brand—full of energy, personality, and a sense of adventure that echoed the spirit of the park.
Every summer, Safari Niagara turns up the volume with Safari Rocks, a high-energy concert series featuring an ever-changing lineup of tribute bands.
We designed the logo to channel that rock 'n’ roll spirit—bold, edgy, and full of movement. The goal was to capture the feeling of warm summer nights, live music under the stars, and the electric, carefree energy that makes the series such a hit year after year.
Each year, Safari Niagara transforms into a magical winter wonderland with
Safari Lights—a drive-thru holiday light show that winds through the park, featuring everything from glowing animal displays to immersive light tunnels and motion-synced illuminations set to festive music. To capture that spirit, we designed a hand-lettered
"Lights" wordmark that mimics the look of rope lighting, adding graphic twinkles to give it the feeling of flickering, festive bulbs. The result is a logo that sparkles with holiday cheer and sets the tone for a truly dazzling experience..
For the website, we wanted it to feel just like a visit to Safari Niagara—bright, energetic, and easy to explore.
Everything from the colours to the playful details was designed to reflect the fun, family-friendly vibe of the park. We made sure key info like tickets, park hours, and events were front and center, so visitors could find what they need without digging around. The layout is clean and user-friendly, and it works just as smoothly on mobile as it does on desktop—making it super simple to plan your wild day out.
