We are proud to announce that the Yogen Fruz website (www.yogenfruz.com) has won a Gold Frankie award, presented by the Canadian Franchise Association. Jump designed, developed, and maintains the Yogen Fruz website as part of the Yogen Fruz rebranding effort that has seen the frozen yogurt franchisor expand its market share and global presence.
The Frankie Awards celebrate the creative contributions and excellence in advertising and marketing for Canadian franchising. The Awards are presented annually by the Canadian Franchise Association (CFA) for the best creative work in Canadian franchising. The Yogen Fruz website was one of 193 entries that were reviewed by a panel of judges among the top professionals in the fields of creative, production and marketing. Each entry was judged for clarity of message, originality of concept, effective use of medium, and overall presentation. Finalists in the ‘Internet’ category included Panago Pizza and White Spot restaurant.
Yogen Fruz was also a finalist in the ‘Point of Purchase’ category, for their new menu boards. Designed here at Jump to engage customers in the busy and competitive food court environment, the menu boards feature large format food photography highlighting the flavour and freshness of the product, while background graphics communicate the light, healthy aspect of the offering.
We at Jump are extremely proud of this accomplishment and would like to congratulate the team at Yogen Fruz on this fantastic achievement!