Jump Launches Chorizo Website

20, Jun. 2008

Jump Branding & Design Inc. is proud to announce the launch of the new online presence for Chorizo Mexican Grill. Chorizo has been crafting burritos, fajitas, and other traditional Mexican fare since 2005, and is proud to use only fresh ingredients in its menu offering. Chorizo partnered with Jump in 2007 as they were expanding from a single store location to their second store, and Jump was involved in the development of conceptual drawings and in-store signage for the new store, as well as packaging and brand direction for both stores. Jump has helped Chorizo Mexican Grill to develop a brand personality that is in keeping with the style of company owner Frank DeMedeiros. The Chorizo website is an extension of that brand personality, and provides Chorizo with the opportunity to communicate online to a rapidly growing core customer base. Jump has created a design that is consistent with the Chorizo brand, and a site structure that facilitates the technical requirements that Chorizo was looking for in a website. “We look forward to watching the Chorizo brand flourish with the new brand identity, and the website will be a big part of that” said Jump Director of Communications Kevin Hemsworth. “We know the product is good, but without a strong brand Chorizo was facing a challenge when expanding their operations. We’ve helped Frank to overcome some of those challenges, and are proud of this latest addition to the Chorizo stable of brand communications.”