Ontario Wine of the Year features Jump Design

21, Apr. 2007

The 2002 First Frost Last Grape American Oak-Aged Vidal icewine by Maleta Estate Winery won a gold medal in its category at the 2007 Ontario Wine Awards; but it didn’t stop there. It went on to be named the Ontario Wine of the Year, compiling the highest aggregate score out of 355 Ontario Wine entries in 24 categories, representing 57 wineries. The award is presented by the Ontario Tourism Marketing Partnership Corporation, and is one of the highest honours an Ontario wine can win.

First Frost Last Grape is the fourth Jump label design for Maleta, who engaged Jump shortly after the company’s inception in 2004 to develop packaging for three distinct wine tiers. It was designed in the fall of 2005 in anticipation of the bottling of the 2002 varietal. Jump was responsible for creating both a name and a label for the icewine, and credit the team at Maleta for being open to experimentation with their packaging. We realize that for a relatively small winery to be so innovative with their packaging is a big risk, but Daniel Pambianchi and his group have been quick to dismiss more traditional design in favour of a more innovative, contemporary style. It really sets their packaging apart from their competition says Jump Director of Communications Kevin Hemsworth. We are proud of our role in the success of First Frost Last Grape, and would like to congratulate everyone at Maleta on this accomplishment.

Jump Branding & Design Inc. is a full service design agency dedicated to developing strategically sound brand solutions that create results. Our breadth of expertise enables us to improve the quality of your branded communications over a variety of media print, retail, & web. Our collective experience in the field of brand development, working on a variety of national and international brand programs, means that our clients have a strategic team dedicated to their creative needs.

Source: Jump Branding & Design Inc.

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