From modest beginnings as a bulk food retailer, Healthy Planet has experienced exponential growth to almost 30 stores across Ontario and strength from their e-commerce platform. Healthy Planet has continued to evolve and meet the changing demands of its loyal customer base.
With 3 stores open in 2012, Healthy Planet engaged Jump to redefine their brand identity, store design, and decor sign package in order to deliver a more compelling guest experience. Fast forward 7 years, and Healthy Planet once again turned to Jump to refresh the brand.
After being engaged by Healthy Planet, Jump began by visiting their locations and conducting interviews with key stakeholders: the ownership group, store managers, and various staff. Upon synthesizing the feedback, we were able to see Healthy Planet’s key points of differentiation: care, product knowledge, curated product assortment validated by customers, and value pricing. With a service style that is needs-oriented, honest, friendly, caring, and knowledgeable, these attributes certainly did not come through in the existing brand, environment, or existing signage program. It was no longer enough, we needed to develop a bold decor program that would elevate the shopping experience.
The resulting branding and signage program is bold, approachable, and creates a feeling of association. The new logo developed by Jump is bold and legible with quality cues that reinforce the Healthy Planet brand as an established, credible authority for health and wellness products. This new logo was developed to create a bold colour block on pylon and storefront that stands out and gets noticed.
Jump’s signage program uses large, stylized, dimensional category expressions on the interior walls that create energy and excite the eye. The deep blue ceiling and modern lighting adds a dramatic effect to the space that feels fashionable and exciting. The street facing windows of the store call attention to the various categories offered within, and beckon pedestrian street traffic inside.