you're gonna go bananas

When the good folks from nanashake walked into our office, we were as skeptical as the next person about their claim. Vegan dessert made with all natural ingredients? Sounds delicious.

You know what? We were wrong. Delicious doesn’t even begin to describe how good it is.

So there’s the challenge. You’ve got a delicious dessert offering that is also healthy. It’s so complete, you can eat it as a breakfast replacement. Sounds like the easiest thing in the world to sell, right? Not so fast. How do you get the non-vegans to try a premium dessert offering that the vegans are going bananas about? And how do you get the vegans to continue to support you once the non-vegans figure out how good it is? It’s a slippery peel…ahem, slope.

We began by refining the Nanashake logo, shifting from a multicolored aesthetic to a unified palette. By simplifying the mark from three lines to a balanced two-line layout, we enhanced clarity and brand cohesion. While the original stacked typography could feel disjointed, this new alignment creates an open, premium feel that better reflects the product’s exceptional health benefits and vibrant flavour. Including the banana below the wordmark creates a natural smile, generating warmth and giving the mark personality.

The duotone yellow simplifies the mark, and amps up the importance of the brand’s primary ingredient. It also breathes life, health, and natural beauty into the brand.

the ultimate freezer aisle win

The key callouts are clean and legible, giving parents a quick reason to buy without crowding the wrapper. The banana-based line and vegan logos are easy to spot. Plus, the bright orange wrapper keeps the mood fun and energetic. It jumps out in the freezer and stands up beautifully from the competition.

We developed an in-store graphics package that tells that story, and celebrates not only the delicious flavour of the nanashake, but also the important nutritional benefits of the dessert.

Nanashake's frozen dessert feels fresh and playful

just like the product itself, while staying true to the brand’s love for real, natural ingredients. Each pint celebrates the little variations that makes them unique and highlights its bright and inviting personality, ready to stand out in the freezer aisle.

did you know?

The idea for Nanapops came from none other than our Strategic Director Jason Hemsworth, who’s experience making pops at home led him to conclude that the nanashake dessert would be perfect in pop form!