thinking inside
the box

enjoy a quick, satisfying meal that feels like home

Inspired by the vibrant Dhaba’s of India, our mission is to offer every nomad and traveler a welcoming respite where they can savor authentic, hearty dishes that embody the essence of Indian hospitality. Whether you're on a journey or exploring your own neighbourhood, we invite you to experience the rich tapestry of Indian culture.

Whether you're on a journey or exploring your own neighbourhood, we invite you to experience the rich tapestry of Indian culture

The design of Raahi is deeply rooted in the vibrant and eclectic culture of Indian trucking. In India, Dhaba’s serve as vital rest stops for long-haul truck drivers, offering not only a place to eat but also a slice of community and comfort.

Inspired by the vibrant Dhaba’s of India, our mission is to offer every nomad and traveler a welcoming respite where they can savor authentic, hearty dishes that embody the essence of Indian hospitality. The design of Raahi is deeply rooted in the vibrant and eclectic culture of Indian trucking. In India, Dhaba’s serve as vital rest stops for long-haul truck drivers, offering not only a place to eat but also a slice of community and comfort.

This spirit of warmth and hospitality is captured in the restaurant’s décor, which is heavily influenced by traditional Indian truck art. Brightly painted murals and intricate designs adorn the walls, reflecting the colorful and expressive style commonly seen on Indian trucks. The use of bold patterns, vibrant hues, and hand-painted motifs creates an immersive atmosphere that pays homage to the rich cultural heritage of Dhaba’s.

This spirit of warmth and hospitality is captured in the restaurant’s décor, which is heavily influenced by traditional Indian truck art. Brightly painted murals and intricate designs adorn the walls, reflecting the colorful and expressive style commonly seen on Indian trucks. The use of bold patterns, vibrant hues, and hand-painted motifs creates an immersive atmosphere that pays homage to the rich cultural heritage of Dhaba’s.

The walls are adorned with memorabilia and artifacts that celebrate the trucking culture, rustic corrugated metal, and maps outlining the long routes of travellers. This design approach not only enhances the dining experience but also educates and engages guests with the cultural significance of the Dhaba tradition.

With research done, we used learnings and service model concepts from the most popular and profitable fast-casual offerings to develop the Basil Box concept.

In this sleek environment, communication is streamlined to the essentials, while our branding exudes a minimalist and bold appeal.

The food is placed out front and lets the rich, warm colours and textures of the ingredients create a vibrancy in the space. The bamboo weave pattern on the wall represents the woven baskets that are prevalent in the street food markets of Thailand and Vietnam, taking textures, patterns, and materials from the Old World and employing them in a modern way in the environment.

It was critical not to over design the space, letting important consumer-focused elements like sustainable, biodegradable packaging and gluten- and allergen-free menu options resonate with customers.

Highlighting premium features like the custom drinks program set Basil Box apart from their competition in the food court and the fast-casual segment.