keep calm and bowl on

Splitsville set out to be more than just a bowling alley—it was imagined as a vibrant, all-in-one entertainment destination. Filled with specialty lighting and bold colour, enter into an atmosphere that satisfies your inner-kid, inviting guests to play, linger, and return.

Working with Splitsville, we shaped an energized, cohesive entertainment destination through a two-phase design approach. In Phase One, we brought the arcade to life with specialty lighting that pulses with energy and vibrant bursts of color strategically layered to spark excitement. This set the tone for a playful, high-spirited atmosphere that stimulates your competitiveness. In Phase Two, we expanded the experience with a dynamic restaurant and full bowling lanes. Our interior scheme balances bold color pops echoing the arcade’s vibrancy with more grounded finishes, ensuring visual continuity across spaces. The bowling lanes offer a social, open ambiance, while the restaurant area introduces cozy communal seating and curated graphics to enhance brand storytelling. These spaces feel unified yet distinct, each with its own atmosphere that supports its function.

The mini-golf area offers a refreshing change of pace from the buzz of bowling, while still keeping guests immersed in the overall experience. Wrapped in vibrant graphics that highlight iconic golf course views—from desert terrain to seaside cliffs and lush parklands—the space echoes these environments through thoughtful landscaping and distinctive landmarks. It brings a scenic, elevated layer to the venue, adding both variety and a touch of sophistication.

Across every phase, we developed and integrated full branding graphics—from wall murals and wayfinding to menu boards and retail signage—ensuring that the identity permeates every corner. The result is an open yet layered environment where contrasting zones feel connected through color, light, and visual storytelling, delivering a cohesive and immersive guest experience.