Toronto’s NKPR has once again rolled out the red carpet for their annual IT Lounge as part of the Toronto International Film Festival (TIFF). The festival represents the biggest moment of the year for Canada in the entertainment industry and attracts a slew of top talents. Expected attendees at this year’s fest include Ben Affleck, Keira Knightley and Penelope Cruz just to name a few. With all eyes on our city, it’s important to show the world (and the stars for that matter) the very best Toronto has to offer. The IT Lounge, now in its seventh year, is an invitation-only gifting suite for stars and industry insiders to come relax, indulge and sample in selected Canadian brands.
Just around the corner from festival headquarters at the TIFF Lightbox, the lounge is designed to represent the glamour of the film fest. This year, in an effort to more specifically curate the selection and collection of products in the suite, NKPR has included fewer brands. Making the cut however, (and gaining access to some of the world’s biggest celebrities), is Toronto’s favourite self-serve froyo destination – Yogurty’s.
Jump continues to work with Yogurty’s in the creation and evolution of their brand’s signature fun-loving approach to froyo and the self-serve customer experience. From their bold, colourful store interiors, to the mixed-media design of their serving bowls, Yogurty’s offers each visitor a memorable experience. With self-serve froyo concepts on the rise this summer, the brand also remained the go-to place to see and be seen. With TIFF now in full swing, what better than seeing your favourite stars enjoying your favourite treat? We certainly hope that A-listers enjoy our serving bowls and the delicious, customized froyo inside as much as everyone else has, although based on the images Yogurty’s has already posted online, it’s clear they’re a hit.
For more on this year’s IT Lounge – which also features portrait sessions by internationally renowned photographer Patrick Demarchelier – visit NKPR’s website. Also be sure to keep an eye on Yogurty’s facebook and twitter pages, as well as Jump’s news blog for updates on which of your favourite stars are indulging in Toronto’s favourite self-serve froyo.
More on this year’s IT Lounge from NKPR founder and president Natasha Koifman as presented by Marketing Magazine: