Beaver Valley Ski Club is one of Ontario’s leading private ski and snowboard facilities. Located in Markdale’s pristine Beaver Valley, it is a winter playground, providing members and guests a top quality skiing experience and a variety of other outdoor activities that are fun for the whole family. The club is known for its great terrain park, signature run Avalanche and its friendly family atmosphere.
Jump was engaged to help BVSC improve its brand image as a top quality recreation establishment and position the ski club to attract new members. Jump began with the redesign of the logo, creating an identity that was bold and impactful integrating the shape of ski tips (or a snowboard) into the double ‘L’s’ of the wordmark. Jump applied this new identity in the redesign of the club’s wayfinding signage, trail maps, collateral material, ideas for the facility and the website. The result is a distinct and unified brand image that positions them as one of the most progressive ski clubs in the Collingwood area.
This new brand image has now been unveiled as the 2010-2011 ski season is upon us. The team at BVSC is excited with the results of a busy off-season of change, and the membership has embraced the new brand image.