hand crafted from scratch,

baked in-house

Michel’s Bakery Café, a beloved establishment in Toronto’s Yorkdale Mall, relocated to a new expansive 3,000-square-foot space. This move provided an opportunity for a fresh design that reflects both Michel’s heritage and a modernized look. The new café combines elements of the original location’s charm—known for its fresh pastries, sandwiches, and coffee—with an elevated design that enhances the customer experience. The new space, inspired by European cafés, transports visitors to a cozy yet refined setting, blending tradition with contemporary touches.

Digital, Identity, Photography, Restaurant

A restaurant with tables and chairs and a sign that says hand crafted from scratch baked in house
An aerial view of a large wave in the ocean.

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A key feature of the café is a hand-drawn mural that evokes the ambiance of a quaint Parisian street, adding character and depth to the environment. This mural, combined with crystal chandeliers that cast a warm glow, creates a sophisticated yet welcoming atmosphere, balancing elegance with Michel's casual charm. The lighting design adds a touch of opulence, making the café feel special and inviting for both quick visits and leisurely meals.The material palette pairs exposed brick walls with sleek white subway tiles, achieving a dynamic balance between rustic charm and modern style. This contrast in textures enhances the café's visual appeal, while the varied seating arrangements—including communal tables and intimate spots—offer flexibility to suit different customer needs. Each design element is thoughtfully chosen to reflect Michel’s blend of quality and comfort.

A bakery called michel 's is located in a mall.
A very long counter in a restaurant with a lot of food on it
A restaurant with a long counter and tables and chairs

Michel’s brand values, centered around craftsmanship and quality, are prominently displayed throughout the space, with signage like “Hand Crafted From Scratch Baked In-House.” This message reinforces Michel’s commitment to traditional baking methods and high-quality ingredients, helping customers feel connected to the café’s dedication to excellence. Every detail, from the branding to the design elements, echoes the values that have made Michel's a trusted name for over 40 years.

A room with tables and chairs in front of a brick wall.
A restaurant with tables and chairs and a chandelier hanging from the ceiling.
A restaurant with tables and chairs and a sign that says michel 's

The redesign has been warmly received, with positive feedback from both loyal patrons who appreciate the homage to Michel’s heritage and new customers drawn in by the inviting atmosphere. The updated Michel’s Bakery Café now stands as a prominent, stylish destination within Yorkdale Mall, combining the charm of a European café with a modern, elevated design that enhances the overall customer experience.

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